Branding
Brand means business
What we do
We craft brands that are unique, rebellious, and damn hard to resist. Brands that have a story to tell and can tell it with conviction. Brands that are something for some instead of being everything to none.
A brand to embody your business today, tomorrow and in the years to come. It all starts with describing your business’s current situation and your big dream for the future.
All to create long-term value through distinctive positioning. Make bold decisions on what you are and what you are not, and let it resonate across all your touchpoints.
Aligning business and consumer goals
Leading to the one unique core concept you can own - and own with confidence. An idea that fuels how your brand looks, talks, and acts. The distinct personality of your business.
Building a brand starts with our ABC analysis - a quick and dirty deep dive to extract the most important insights about your audience, business, and competitive and cultural context.
Leading to the one unique core concept you can own - and own with confidence. An idea that fuels how your brand looks, talks, and acts. The distinct personality of your business. Building a brand starts with our ABC analysis - a quick and dirty deep dive to extract the most important insights about your audience, business, and competitive and cultural context.
Brand strategy
Purpose, vision, and values
Audience insights
Market analysis
Positioning
Brand platform
Creating a visual and verbal identity
We create ways for people to experience your brand at its full potential. The strategy informs the visual and verbal ideas and merges to show how you walk the walk and talk the talk. A recognizable consistency in your audience’s mind.
Consistency in visual elements and messaging across all platforms. It’s how you show up in the world - your identity.
We create ways for people to experience your brand at its full potential. The strategy informs the visual and verbal ideas and merges to show how you walk the walk and talk the talk. A recognizable consistency in your audience’s mind. Consistency in visual elements and messaging across all platforms. It’s how you show up in the world - your identity.
Visual identity
Logo system & iconography
Imagery
Typography
Colour theory
Verbal identity
Story & manifesto
Tone of voice
Naming
Bringing a brand to life
Establishing a brand identity is just the start. We activate brands. And develop a brand universe across various touchpoints to enhance meaningful connections with your audience and drive business success. That’s why you’ll hear us say, ‘brand means business’ because companies that win at business start by winning hearts and minds.
Establishing a brand identity is just the start. We activate brands. And develop a brand universe across various touchpoints to enhance meaningful connections with your audience and drive business success. That’s why you’ll hear us say, ‘brand means business’ because companies that win at business start by winning hearts and minds.
Brand
Website & ecommerce
Social channels
Attraction
Campaigns
Growth marketing
Experience
Digital product design UI/UX
CRM
Get in touch with us
Have a branding project in mind?
Let’s have a chat about how we can elevate and empower your brand to win hearts and minds through distinctive positioning. Whether it is a fresh new brand you are looking for or a refresh to a well-established trade name, we are here to help.
By the numbers
Branding projects
Our branding
Toolbox
Brand audit
A solid analysis of the brand assets, legacy, strongholds and weak points, competition and opportunities. With clear recommendations for future actions.
Market research
A mix of quantitive and qualitative research methods for insights into the market situation, audience dynamics and competitors.
Positioning
An exploration to find the sweet spot in the market and a position that resonates with the values and aspirations of your brand (and audience).
Go-to-market strategy
A solid plan of concrete actions to make sure your brands and product quickly becomes the talk of the town.
Naming
What is a name? A pretty big deal if you ask us. Using proven naming methods, our expert team will help you shortlist names and test them before investing too deep.
Visual identity
Distinctive visual assets make the brand stick. A well-crafted visual identity is flexible in use but also ensures consistency across touchpoints.
Brand guidelines
Clear guidelines are ‘make or break’ for your brand. We forge them with pragmatism and strategic wit, for effective use across channels.
Brand & Communication platform
How does your brand communicate? We form your tone-of-voice with clear guidelines and concrete examples to ensure consistent communication and coherent brand-feel.
Company website
Be it a large corporate website with a multitude of stakeholders, or a small landing page, our creative tech team is here to make your digital presence align beautifully with your brand.
Design system
A detailed set of rules for how your brand designs new digital or analogue products - or updates old ones.
Touchpoint design
Tame internal ideas with a concrete plan for how to talk, look and act across all your digital touch points.
Brand communication
A trusted advisor or extra pen in the comms team, we can help make all types of ongoing workflow smooth, fast, and in line with your brand standards.
Channel optimization
The list of must-do channels are ever increasing. We help you prioritize content and streamline look and feel across your channels, to optimize reach and brand effect.
Expansion strategies
Global yet local. New markets may require certain tweaks to your brand platform. Our experts will find the balance and craft assets to support and strengthen new market entries.