Fleet
Next stop. New adventures.
Client: Fleet
Timespan: Jan '22 - Apr '23
Key Focus: Platform design & brand ID
VIKINGBUS, one of Denmark's biggest bus companies, had the ambition of creating a new and ambitious direct-to-consumer bus service meeting the needs of a modern audience with a more spontaneous approach to traveling. They were looking to craft a completely new and autonomous brand fueled by a smooth, elevated digital experience.
The result is a completely new brand built from the ground up - Fleet. With a bold and distinct brand identity at its center, Fleet is a cohesive brand experience that runs seamlessly between its physical and digital manifestations, fit for a modern consumer.
Naming
and
visual
identity
We
created
a
smooth
journey,
both
physically
and
digitally,
prioritizing
giving
customers
flexibility
and
removing
friction.
One
feature
in
the
Fleet
app
allows
users
to
track
their
bus
in
the
same
way
you
can
track
your
Uber,
and
Fleet
drivers
will
also
be
able
to
trigger
notifications
and
text
messages
to
travelers
if
traffic
causes
delays.
Kudos to
Client Lead / Patrick Rønning
Client Lead / Mathilde Ive
Strategy Lead / Mads Lindum
Design Lead / Alexander Spliid
Design Lead / Caroline Vestergaard Reiter