Regen is on a race to the bottom: transitioning the UK’s energy system to net zero. The consultancy applies evidence-led insight to complex, systemic challenges and advocating for a just, society-wide transition across power, heat and transportation. We partnered with Regen to develop a new brand identity and website that better reflect their position as whole-system experts and bold thought leaders. The result moves Regen beyond the look of a traditional research group and give Regen a distinct, confident presence that helps them engage more effectively with policymakers, partners, and the wider public.