Philocaly
Not a hair out of place
Client: Philocaly
Timespan: Mar '24 - Now
Key Focus: Brand, Website, Growth
Hair is identity. And Philocaly gets it. This Canadian brand is redefining premium extensions, ethically sourced, stylist-approved, and built on trust. But after six years of growth, the brand was ready to level up.
Philocaly’s identity was reimagined to reflect that evolution: bold, modern, and grounded in the values that set them apart. The new website brings it all together: elevated UX, a streamlined backend, and room to scale. Beauty, brains, and better workflows.
Since launch, the collaboration has only deepened, now spanning growth marketing, ongoing development, and strategy across the board. A modern glow-up for a brand on the rise.
40%
Gross sales in Q1 2025 YoY performance
21%
Average Order Value up in Q1 2025 YoY performance
98%
Email flow click-through rate up
“Yayyyyy! Thanks for the update guys and all your incredibly hard work getting this site up ! We are sooo happy with it and the response from our customers has been amazing.”
Chelsea Dressler
Co-Founder & Co-CEO, Philocaly
