Origins Lash Pro
All artists welcome
Client: Origins Lash Pro
Timespan: August '24 - Feb '25
Key Focus: Brand, E-commerce
Origins isn’t your average lash brand. Founded in Calgary, Alberta by a lash artist who was fed up with sketchy, chemical-heavy products, Origins set out to do better - for pros, for artistry, and for the community. What was born out of her work was safer, smarter formulas crafted with chemists, minus the harmful extras. But the real magic has always been Origins’ ethos: building a space where lash artists - whether they’re picking up tweezers for the first time or running their own studio - feel supported, connected, and empowered. The only problem? While the products and WhatsApp community of 150+ lash pros were thriving, the brand and website didn’t quite tell that story.
So Signifly stepped in and gave Origins the glow-up it deserved. Guided by the mantra “all artists welcome,” the rebrand leaned into inclusivity and artistry - marrying sleek editorial polish with a human touch.
What now exists is a modern, community-first brand that feels like it was designed with lash artists, not just for them. Every detail, from logo to checkout, celebrates artistry, making shopping feel seamless.
Rebranding Origins: Elevating artistry and community
We
crafted
a
new
logo
with
an
“O”
that
acts
like
an
eyelid,
playful
hover
effects
with
hand-drawn
lash
illustrations,
and
flexible
ways
to
activate
the
brand
in
motion.
On
the
tech
side,
we
tackled
Shopify’s
classic
headache:
product
variations.
Lengths,
curls,
diameters
-
you
name
it.
Our
dev
team
built
a
clean,
intuitive
system
so
artists
could
find
their
perfect
match
without
the
fuss.
Kudos to
Designer / Sasha Ng
Strategist / Sofia Gruchalla-Wesierski
Consultant / Felix Lamarre
Developer / Jason McLean
Developer / Pedro Padron
Developer / Christoffer Skytte Wielsøe
