Nutramino

Nutramino has been a pioneer in Nordic sports nutrition since 2002. But as the category evolved, the brand needed a sharper positioning to regain momentum and connect more clearly with today’s consumers. A new creative platform helped translate a newly defined strategy into marketing that could resonate across the Nordic markets. The biggest opportunity isn’t the ultra-marathoners or the bodybuilders. It’s the in-betweeners: the run club regulars, the padel enthusiasts, the “athlete in your office”. Nutramino now sits right in that sweet spot, brought to life through the campaign platform *Power Your Now*. Energetic language and relatable visuals make it feel athletic yet accessible - aspirational without being intimidating. From refined brand guidelines and product presentation principles to a full-scale campaign rollout, the new positioning was activated across every touchpoint. A dynamic photoshoot, bold outdoor assets, and a sensorial 3D product film work together to give Nutramino a more contemporary presence — built to resonate with a new generation of everyday athletes.