Français Contact
Work overview

Montreal Metropolitan Airport

Designing calm in motion

Client: MET

Timespan: Nov '24 - Oct '25

Key Focus: Digital Experience

Stress is the invisible passenger. Airports are places of constant movement - arrivals, departures, anticipation, goodbyes. But for most travellers, that movement starts with stress. MET Airport wanted to change that. The mission was to turn its website into a calm, intuitive companion that simplifies the travel experience and builds trust before passengers even reach the terminal. Our research showed travellers often skip airport websites altogether, heading straight to airlines for flight info. Why? Complexity. So we stripped things back. Every pixel of the new MET site was designed to lower cognitive load and raise confidence - a “calm companion” built around mobility, innovation, and organisation.

Human clarity meets digital intelligence.

We built a custom AI assistant, trained on airport-specific data, to deliver verified answers instantly - from flight updates to parking and weather. The interface leads with what matters most, front and centre, while inviting users to explore MET’s innovation lab and sustainability initiatives. The result is a site that feels fast, human, and quietly confident.

Travellers now return to MET’s website not out of need, but out of trust. Engagement with key services has risen sharply, and the AI assistant has become a daily digital concierge. It’s more than an airport website - it’s a reimagined welcome, one that turns pre-flight stress into calm, connected confidence.

Kudos to

Project Management / Claire Smale

Client Lead / Yannick Chauvette

Strategist / Sofia Gruchalla-Wesierski

Designer / Alexandre Lee

Designer / Clément Barjon

Developer / Théo Benoit

Developer / Junhwan Im

Developer / Christoffer Skytte Wielsøe

Related work

Eupry

Adapting like a squid

Client: Eupry

Partnership Lead: Hedvig Aanesen

Timespan: Fall 2023

Key Focus: Visual Identity

Eupry had long been a leader in driving sales of compliance solutions. However, as the company grew, so did its ambitions.

 Eupry wanted to capture the attention of top decision-makers and establish a stronger foothold among high-level professionals. The challenge was clear: redefine the brand to resonate with new, more influential audiences while maintaining the existing strong reputation.
 The solution is a bold repositioning that confronts the status quo of an outdated category.

 Eupry’s new positioning redefines temperature compliance, empowering quality professionals to embrace modern, efficient systems and confidently transition to smarter ways of working.