Français Contact
Work overview

MarketWire

Rebranding financial news

Client: Ritzau Finans

Timespan: '22

Key Focus: Name & Brand

Ritzau Finans, a news agency, needed a new name and identity, without compromising its core values and the credibility that characterizes the agency today. To find a name that resonated with the company's history and area of expertise, the news agency took inspiration from when news agencies would send out syndicated news copy to subscribers by wire transmission. The name, MarketWire, emerged, and was accompanied by a fresh and modern visual ID and an upgraded website.

Kudos to

Client lead / Hans Theisen

Lead strategist / Mads Lindum

Lead designer / Kristoffer Balzer Nielsen

Related work

Saga Swimwear

A Nordic take on the swimwear industry

Client: Saga Swimwear

Partnership Lead: Mathilde Lundgreen

Timespan: '21

Key Focus: Branding

Saga, a new Danish swimwear brand made from recycled plastics, struggled to break out of generic, tropical beach tropes and stand out against the crowd. In an effort to carve out a distinct brand, Saga wanted to challenge the picture-perfect palm trees and turquoise waters of its competitors’ visuals by creating an edgier, bolder brand. A new name, new brand story, new visual identity, and new e-commerce website helped unfold Saga’s essence and develop a raw, natural universe for their colorful products to live.