Llarsen branding
Turning a 100-year-old watchmaker into an international lifestyle brand
Client: Llarsen Watches
Timespan: 2018
Key Focus: Growth in Asian markets
Effective process
Update of visual identity and digital strategy in 1 month.
Uniform ID
From 5 logovariations to 1 unified look
Total revamp
Visual ID, web and brandfilm production
Worldwide platform
Established a worldwide digital platform
Since 1919, Llarsen has created quality watches with a minimalistic expression. We wanted to celebrate all the daily moments that they have been a part of in this period.
Shopping bag with the new Llarsen logo
Packaging concept with a twist of natural cork
Simplification of the old lion
One of the old logo variations and its update
The old logo vs the new logo
Quality logo on paper
The new logo on a dial