Droplet IV
Startup of the Year CVIC Denmark 2023
Client: Droplet IV
Timespan: August - September '23
Key Focus: Branding
Droplet IV, voted Startup of the Year by VCIC Denmark in 2023, wanted to transform their Visual ID and brand book. As part of the Bio-Innovation Institute, Droplet IV provides a product that automatically flushes IV-administered medication, creating people- and environment-focused solutions. They needed a brand identity that told their story, raised awareness of their product, and reflected the fundamental life-changing work that they do. The result was a modernised, sleek and established Visual ID.
With
a
redefined
colour
scheme
centred
around
their
name
‘Droplet’,
cool
blues
and
whites
mimic
water
tones,
emulating
tranquillity
and
cleanliness.
Warm
yellows
and
oranges
are
used
for
colour
signposting.
Their
transformed
logo
and
typography
encapsulates
their
sterile
and
sustainable
nature.
The
Visual
ID
was
designed
with
medical
demonstrations
and
diagrams
in
mind
due
to
the
medicinal
nature
of
the
client,
so
extra
attention
was
also
made
to
its
compatibility
with
graphs.
Kudos to
Client Lead / Jamie Vaughan
Strategist / Gabby Olivas
Visual ID Designer / Lukas Jurcik
Logo Designer / Alexander Spliid
