Datekin

Guilt-free snacking

Client: Datekin

Timespan: June '24 - Dec '24

Key Focus: Brand

Datekin was created to shake up a snack aisle that’s become far too complicated for its own good. While everyone else was busy engineering “better-for-you” snacks that somehow forgot to be satisfying, our insight work uncovered the truth: people don’t want to choose between delicious and nutritious - they want both, in one bite. So instead of adding more noise to the shelf, Datekin does the opposite. It goes back to the source. The Sukkari date, with its caramel-like sweetness and natural goodness, became the hero of a brand built on one simple promise: real satisfaction, no compromise, no gimmicks - just nature doing its thing.

Datekin's Branding

To bring this to life, we crafted a brand that feels as joyful and unpretentious as the product itself. The name “Datekin” is warm, friendly and a little cheeky - and the visual identity follows suit. Think playful nostalgia, candy-shop energy and tiny illustrated characters celebrating the magic of a really good date. Colour pops, charming packaging details and intuitive messaging make the experience feel fun, inviting and refreshingly straightforward. Every touchpoint leans into the idea that snacking shouldn’t require decoding - it should feel natural, vibrant and honestly delicious.

Datekin stands out in a category desperate for a breath of fresh air, proving that sometimes the boldest move is stripping things back. It’s a brand that cuts through clutter with charm, clarity and a whole lot of flavour - reintroducing nature’s original sweet treat to a world that nearly forgot it. More than just a snack, Datekin is a gentle rebellion against overthinking your food: a reminder that true indulgence is simple, real and already growing on a tree.