Colibri
Complex Tech Distilled Into Clear Design
Client: Colibri
Timespan: March '24
Key Focus: Branding
Colibri Digital, as part of Nasstar group, operates at the centre of the complex world of emerging technologies, harnessing tech solutions to help businesses move forward, one data point at a time. Because of its position as a leading specialist provider, Colibri wanted a visual identity that reflected its established reputation. Say goodbye to the logo made out of PowerPoint ten years ago, and instead welcome the result: a smart and modern re-branding that still maintains the same feel (though looks better, if we do say so ourselves…).
The updated design highlights the cutting-edge specialist services provided by Colibri, whilst still emulating its playful side through the vibrant colours and hummingbird logo. The hummingbird was an aspect that Colibri was keen to preserve, highlighting the company’s agility, speed and precision. As a result, the updated logo reflects a more streamlined, calculated representation, consistent with the brand identity.
A
brand
video
also
conveys
the
launch
of
the
new
Colibri
position,
with
further
case
study
films
in
production
at
the
moment.
Through
implementing
video
visuals,
Colibri
sets
itself
up
for
further
media
campaigns
with
widespread
B2B
reach
potential
and
higher
site
interaction.
Kudos to
Client Lead / Dženita Džindo
Strategist / Anthony Cheung
Strategist / Sofie Henriksen
Designer / Christopher Ashton
Creative Specialist / Lukas Gottlieb
Junior Strategist / Gul Cheema
Junior Strategist / Ellie Valentine
Consultant / Ben Travis
Developer / Kenan Yigitoglu
Growth Consultant / Alexandra Berry
Designer / Hakim Hasni
Videographer / Lukas Gottlieb